Personalized direct mail is a great way to increase brand awareness and develop long-term relationships with your audience. It also helps to increase response rates and customer retention. However, it takes time to create a series of emails that tells the story of your company and how it can relate to the consumer’s pain points. With automated direct mail, you can spend more time on the creative and leave the rest to a tool that will automatically do the heavy lifting.
With direct mail automation, you can easily personalize postcards and letters at scale with a simple drag-and-drop interface. Most tools have a modern online editor that allows for customizable graphics, fonts, and text. Some even allow you to upload a custom image or logo for an added touch of customization. Additionally, most direct mail automation software can scrub addresses against USPS databases to eliminate errors and kick out bad addresses before printing. In addition, it can intelligently route mails through a nationwide network of high speed, print and mail partners.
Small to mid-sized businesses in a variety of industries can benefit from automating their direct mail. They can use it to reach specific segments of their target audience and increase response rates for a lower cost. They can also streamline their work process for heightened efficiency and better revenue generation. Moreover, they can easily integrate direct mail with their trigger campaigns and lead nurture strategies to drive conversions.
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